About

Georgia Rickard

EDITOR IN CHIEF + CGO
(Chief George Officer)

She’s our OG, but the award-winning journalist turned content strategist kick-started her career writing for the world’s biggest selling magazine, Cosmopolitan, before becoming Australia’s then-youngest magazine editor at 23. By 26, George was steering the ship of Australia’s biggest selling travel magazine, Australian Traveller, before spending three years as Contributing Editor to Tourism Australia and a further two as Editor at Large with Virgin Australia. Stints at Marie Claire, the TODAY Show, Fairfax Media and the Seven Network have been interspersed with content and campaign productions for Apple, Accor, Nike, Nestle, Blackmores, Mirvac, Volkswagen, and Airbnb. An accomplished public speaker and educator, George was also co-founder of the Modern Travel Media Summit and The Travel Bootcamp, an industry event series delivered in collaboration with brands such as National Geographic, CNN, Intrepid Travel and Vogue Australia.

SECRET CONTENT VICE
“Watching this (over, and over…).”

Natasha Dragun

KEY ACCOUNT
MANAGER

Natasha Dragun has enjoyed a distinguished career as one of Australia’s leading editorial voices, contributing to many of the world’s leading media agencies – among them CNN, Conde Nast Traveller, National Geographic, The Australian, Robb Report, Signature Luxury Travel & Style and GRAZIA – along the way. In recent years she has also overseen social, content, brand and PR strategies for brands including AMP, Qantas Business Rewards, HCF, Officeworks, Shell, Toyota, Blackmores and Beyond Blue. Having held senior positions including Deputy Editor of DestinAsian in Jakarta and Managing Editor of MiNDFOOD and MiNDFOOD STYLE in Sydney, Natasha also has a speciality in tourism and hospitality, consulting to Shangri-La Hotels and Resorts, and Beyond, AAT Kings, Laucala, Trafalgar, Mandarin Oriental, Scenic Luxury Cruises & Tours and Airbnb.

SECRET CONTENT VICE
“TikToks that make you want to dance in your PJs…like this.”

Sarah Reid

KEY ACCOUNT
MANAGER

She’s a multi-award-winning travel journalist (and Australian Society of Travel Writers’ Travel Writer of the Year 2020) – but Sarah began her career as a features and entertainment writer at international print juggernauts Cosmopolitan and Grazia in Sydney before accepting her appointment in London as a Destination Editor at Lonely Planet. Since then, she has developed a well-respected journalistic voice regularly lent to the world’s leading media outlets, among them National Geographic Travel, BBC Travel, Adventure.com, Escape, Qantas magazine and Travel + Leisure. She’s also written two books (both published by Lonely Planet), contributed to more than 20 other travel guides and reference books and delivered successful content campaigns for clients such as Tourism Australia, Destination NSW and Airbnb.

SECRET CONTENT VICE
“Nerd alert: I love easily-digestible academic topics and scientific discoveries…like this.”

Amery Oke-Johnston

ART DIRECTOR

In 2020, Amery was awarded AGDA’s (Australian Graphic Design Association) Emerging Designer of the Year, an accolade commending designers under the age of 35 making a mark on the industry – but their over-achieving streak began long before then. By 25, Amery had not only been promoted to Lead Digital Designer at Melbourne-based agency Pop & Pac – working on clients like Huxtaburger, Art Centre Melbourne and Southbank Corporation, but had swiftly started their own multi-disciplined design practice, specialising in branding, packaging, publication and web. Since then, Amery has been awarded numerous accolades and commendations for their work and at WAG, delivers projects with impactful narratives that align vision and voice.

SECRET CONTENT VICE
“Watching food reels like this on Instagram (legit obsessed).”

Izzie Rizalynnaz

PRODUCTION ASSISTANT

She’s our expert in social media marketing and community management – but Izzy earned her straps firstly in a more traditional marketing remit, working as an Account Executive at pharmaceutical company Germax. After going agency-side – working at IPG Mediabrands, the media and marketing solutions division of Interpublic Group, she worked on on global accounts brands as varied as Pizza Hut, Zurich Insurance and Shell, where she gained expertise across social media, digital marketing and project management. At WAG, Izzy oversees production workflows, traffic and ongoing community communications… which – for members of our cult –you’ll already know all about.

SECRET CONTENT VICE
“Reels about cat cafes. Don’t knock it till you’ve watched one!”

Cyd Plando

ACCOUNTS WHIZ